Western Union
Reach and convert Indian & Filipino ethnic audiences in the U.S. through awareness, app installs, and loyalty loops.
View our workProcam International Website Case Study
Transforming marathon event experiences through high-performance WordPress development and seamless user engagement.
Transforming marathon event experiences through high-performance WordPress development and seamless user engagement.
Services
Web Design and Development
Search Engine Optimization (SEO)
Creative & Video Production
Industry
Sports
Events
Technology
Introduction
Procam International, a premier organizer of large-scale marathons across India, needed a robust and responsive digital platform for their marathon series. The challenge was to create a WordPress-based ecosystem that could deliver top-tier performance, intuitive navigation, and seamless scalability during high-traffic registration periods.
Our Approach
We redesigned the website from the ground up on WordPress, using Elementor and Gutenberg for a modular, high-performance layout. A mobile-first approach ensured cross-device responsiveness, while structured navigation and dynamic CTAs guided users smoothly through registration and event discovery.
Key features included:
- A 50% reduction in load times
- Scalable infrastructure for traffic surges
- Interactive countdown timers and color-coded categories for clarity
- Conversion-focused UX for registration and inquiries
Campaign Execution
The platform was rigorously optimized for speed, scalability, and search visibility. We integrated real-time updates, smart content tagging, and post-event functionality such as race result uploads and gallery sections. Our support extended beyond launch with regular content, banner, and CTA management.
Outcome Highlights
5x
Increase in traffic & ROI post-launch
50%
Improved website load time
100%
Mobile responsiveness (all devices)
Highlights
From handling high-demand events like the Tata Mumbai Marathon and Delhi Half Marathon, to maintaining seamless performance during peak user sessions, this project set the benchmark for scalable event websites in the industry.
Why It Worked
A perfect mix of UX strategy, performance engineering, and ongoing content support helped turn the platform into a reliable engine for both participant engagement and event visibility. Procam’s web presence is now as dynamic and high-energy as the events themselves.
Tell us what you want to achieve.
Share your audience, market, objective and timeline. We will help shape the right agency brief and identify any relevant platform opportunities.
