Durian Furniture

Durian Furniture, one of India’s most recognized furniture brands, partnered with Manhattan Communications to enhance its digital presence through a robust SEO strategy.

Services

Search Engine Optimization

Industry

Furniture

Interior

Introduction

Durian Furniture, one of India’s most recognized furniture brands, partnered with Manhattan Communications to enhance its digital presence through a robust SEO strategy. The brand wanted to increase organic visibility, attract quality traffic, and drive measurable business results through search.

Business Objectives

Improve organic keyword rankings (especially non-branded, high-intent terms)
Increase qualified traffic and leads from Google
Enhance overall site performance with a strong technical SEO foundation
Drive higher conversions through optimized content and structure

Our Approach

To meet Durian’s goals, we implemented a 360° SEO strategy that included deep technical audits, smart keyword targeting, content transformation, and link-building campaigns.

1. Technical SEO Audit & Fixes

Resolved crawl errors, broken links, and indexing issues
Improved mobile-friendliness and site speed
Implemented Core Web Vitals fixes and structured data

2. Keyword Research & Mapping

Identified high-commercial intent keywords for core product categories
Mapped keywords to user journeys and search funnel stages

3. Content Strategy & Optimization

Revamped product and category page content with relevant keywords
Created SEO-friendly blog content around furniture trends and buying guides
Optimized meta titles, descriptions, and internal linking

4. Link Building & Domain Authority Boost

Built high-quality backlinks through outreach and PR campaigns
Listed Durian in niche directories and home décor portals
Increased Domain Authority significantly over the year

Execution & Results

Execution Timeline

Months 1–2: Technical SEO, metadata cleanup, quick wins
Months 3–6: Core Web Vitals optimization, content restructuring
Months 7–9: Aggressive link building, blog roll-out
Months 10–12: Conversion enhancements, tracking, performance monitoring

Key Metrics & Outcomes

4x increase in organic revenue.
+160% increase in organic traffic
30+ keywords ranked on Page 1 (including high-intent terms like “Buy Office Furniture Online”)
3x increase in non-branded organic sessions
Bounce rate reduced by 20%
DA improvement from 24 → 34
Organic search became one of the top-performing acquisition channels

🏆 Major Wins

First-page rankings for revenue-driving keywords
Significant increase in revenue from organic search
Durable content and link strategy with long-term impact