Durian Furniture

Durian Furniture, one of India’s most recognized furniture brands, partnered with Manhattan Communications to enhance its digital presence through a robust SEO strategy.

Hero

Services

Search Engine Optimization

Industry

Furniture

Interior

Introduction

Durian Furniture, one of India’s most recognized furniture brands, partnered with Manhattan Communications to enhance its digital presence through a robust SEO strategy. The brand wanted to increase organic visibility, attract quality traffic, and drive measurable business results through search.

Business Objectives

  • Improve organic keyword rankings (especially non-branded, high-intent terms)
  • Increase qualified traffic and leads from Google
  • Enhance overall site performance with a strong technical SEO foundation
  • Drive higher conversions through optimized content and structure

Our Approach

To meet Durian’s goals, we implemented a 360° SEO strategy that included deep technical audits, smart keyword targeting, content transformation, and link-building campaigns.


1. Technical SEO Audit & Fixes

  • Resolved crawl errors, broken links, and indexing issues
  • Improved mobile-friendliness and site speed
  • Implemented Core Web Vitals fixes and structured data

2. Keyword Research & Mapping

  • Identified high-commercial intent keywords for core product categories
  • Mapped keywords to user journeys and search funnel stages

3. Content Strategy & Optimization

  • Revamped product and category page content with relevant keywords
  • Created SEO-friendly blog content around furniture trends and buying guides
  • Optimized meta titles, descriptions, and internal linking

4. Link Building & Domain Authority Boost

  • Built high-quality backlinks through outreach and PR campaigns
  • Listed Durian in niche directories and home décor portals
  • Increased Domain Authority significantly over the year
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Execution & Results

Execution Timeline

  • Months 1–2: Technical SEO, metadata cleanup, quick wins
  • Months 3–6: Core Web Vitals optimization, content restructuring
  • Months 7–9: Aggressive link building, blog roll-out
  • Months 10–12: Conversion enhancements, tracking, performance monitoring

Key Metrics & Outcomes

  • 4x increase in organic revenue.
  • +160% increase in organic traffic
  • 30+ keywords ranked on Page 1 (including high-intent terms like “Buy Office Furniture Online”)
  •  3x increase in non-branded organic sessions
  • Bounce rate reduced by 20%
  • DA improvement from 24 → 34
  • Organic search became one of the top-performing acquisition channels

🏆 Major Wins

  • First-page rankings for revenue-driving keywords
  • Significant increase in revenue from organic search
  • Durable content and link strategy with long-term impact

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The Club Mumbai

The Club Mumbai

Manhattan Communications partnered with The Club to boost visibility, increase inbound leads for key services, and build a long-term SEO foundation.

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