Let Us Have Some Reel Talk

Having made their debut just 2 years ago, reels have taken over the internet bit by bit. Launched initially only on Instagram, now they have also paved their way on Facebook as users across both platforms are creating, watching, and engaging with reels day in and day out. As the diminishing attention span of the audiences formulated into a concern that brands had to cater to, the ultimate solution was to come up with a plethora of content marketing ways that will be short, crisp and catchy enough to grasp the attention of the users. This eventually led to the reels being the big cheese of the influencer marketing industry as it was the solution to all the problems that are faced by the business owners, brands and influencers on the platform.

There are many problems that you can solve with this one solution. Want to increase your engagement? Want to increase your followers? Want to start a trend? Create a reel. Instagram has been prioritizing reels so much that they introduced a whole tab dedicated to them just 2 months after launching them in India! But, where there is a boon, there is a bane too. Despite all the edge that the reels have to offer, there are also some downsides to the most famous Instagram feature that we have encountered, at our digital marketing agency in Mumbai. Let us discuss all the pros and cons in detail -

Pros of Instagram Reels -

• Great for your reach - Reels are a great way to increase your organic reach. If your content is relatable and eye-catching enough, then it is easier for your reel to get featured on the discover page, hence grabbing more eyeballs. Reel shares, likes, and saves also are quite helpful in increasing the engagement of your content.
• The concept of likes and views - Just like with video posts, reels also have the feature of showing how much the content has been viewed and how many people liked what you posted. This piece of information actually comes in handy when businesses and brands sit down to decide what kind of content to roll out via reels as you figure out what resonates more with your audience.

Cons of Instagram Reels -

• You cannot promote reels - Regardless of how much Instagram has focussed on prioritizing reels, you cannot promote or boost reels on Instagram like you can promote posts, videos and IGTVs. So whatever you create will have to find its reach solely the organic way.
• Business accounts cannot add music to their reels - Debatably the biggest con of churning out content in the form of reels is that businesses and brands do not have the permission to add music to their own reels. This is because of the licensing issues that pose a hindrance to your business account as it is more susceptible to violate any copyrights as business accounts are in the public eye. Businesses and brands can, however, use the original audio created by other accounts and creators.
  These are the major pros and cons of using Instagram Reels for business. As the leading digital marketing agency in Mumbai and Social Media Agency in Mumbai, Manhattan Communications have always taken into consideration all the factors and advantages that reels can bring into our brands’ and clients’ accounts in order to garner more conversions and not just views.