19 Dec Two Pillars Of A Digital Agencies In Mumbai
“To accompany the four Ps of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation.”
Mumbai is a city home to various production and media houses. Many big brands and clients have their head offices and creative offices in the city. It is the hub for creating and delivering innovative campaigns in regards to marketing and advertising. If you take a ride around the city, you will find innovative taglines and campaigns gracing billboards across the city. But, it can be said that the world is going mobile. Everyone is now hooked onto the World Wide Web. The influx of smart phones and tablets in the market has made it much easy for people to be online. As a brand or a product, it is very important for you to build your online presence. Well-reputed digital agencies can help you build that presence online. A decade ago, digital marketing was termed as luxury, but it has become a necessity today. These agencies can provide you with innovative marketing strategies & deliver highly effective campaigns. Digital marketing is all about driving the right audience and potential customers to your brand website. The insights and expertise provided by these experts can make a major difference in regards to tapping potential customers online. They provide a wide range of services to attain these objectives. Let us discuss about some of the mainstream services provided by digital agencies in Mumbai.
PAY PER CLICK (PPC)
Pay per Click is one of the best techniques to bring quality traffic to your brand websites. The process of PPC helps in making your website more visible on the online dais. Various digital agencies in Mumbai has a team of qualified people who can work on a keyword strategy based timelines & proper analysis of a brand’s business. The process of PPC involves placing the selected ad words in a form of phrases and sentences to increase the rankings of a website. They identify with the fact that online audience has little time and a smaller span of attention. They create ads that can instantly connect with the audience & they are forced to visit your website. They also provide you with real-time reports in regards to the campaign progress on a weekly or monthly basis.
SOCIAL MEDIA MARKETING
Media pundits predict that Social Media Marketing (SMM) will be the new Google in coming years. Majority population using the World Wide Web is hooked onto various social media platforms. Various Surveys reveal that almost every section of the society is registered on these platforms and use SMM to connect with each other. These rostrums are not just used for personal communication; major chunk of the society is using these to interact, gain information and judge products before buying them. The process of Social Media Marketing can create a brand for clients that can connect with the audience of all ages. With almost everyone going mobile, every product/brand should use this service to connect with online customers. In simple words, use it or risk getting left behind as your competitors would be using it to enhance their brand reputation. SMM is one the pivotal services provided by digital agencies in Mumbai.