27 May The advent of social media marketing in India
The world has undergone a great amount of change due to the invention of the internet. The internet has revolutionized many fundamentals of the world with its unbridled reach and 24/7 availability. People all over the world can connect with each other at the click of a button from the confines and comfort’s of their own home. With Smart phones also becoming more capable, one doesn’t even need a computer nowadays to log onto the internet.
As the world was just beginning to understand the internet and its many facets, social media came along and changed the fundamentals of the world a little bit more. It gave people a common platform to socialize with each other just like in the real world. The social media experience is a little bit more immersive and media friendly. A plethora of websites exist that can be termed as being a part of modern social media.
With the easy reach offered by the internet and a reason for customers to keep coming back (thanks to social media), businesses and advertisers were celebrating since the internet and social media were offering them things that they always dreamed about – unprecedented reach and access to a huge international consumer base. Thus was born social media marketing.
Social media marketing in India is on an upswing even though a majority of the population of the country does not have access to the internet. The number people that do have access to the internet offer enough in terms of volume of consumers to the advertisers. Social media marketing in India has gained a lot of traction in the last few years. Most businesses (whether big or small) in India do advertise their wares online. They do this by hiring third party social media marketing agencies that look after all of their marketing and advertising needs.
Social media has its own rules that need to be kept in mind before embarking on any kind of social media marketing or campaign. Social media agencies in India have enough in terms of work. There is a surge in the number of businesses that are opting for social media marketing in India and therefore there is a great amount of work available for social media marketers. The way this all functions, is that the companies or clients approach a social media marketing agency with their marketing needs. The agency then goes ahead and creates a detailed brief on the requirements of the client. Some clients are picky about what they want so their brief has to be more detailed than usual.
After the brief of the client is prepared, the company gets down to creating a social media strategy for the client based on their requirements. This strategy can be tweaked as per the client’s wishes.