13 Apr Shantonu Aditya Led Manhattan Communications Bags Advertising Mandate for WHP Jewellers
Manhattan Communications that is spearheaded by Shantonu Aditya has bagged the digital and experiential account of Waman Hari Pethe (WHP). The agency was selected following a multi-agency pitch. The final selection was based on the agency’s strategic planning digital and creative services presentation.
Shantonu Aditya, Co-Promoter and Director, Manhattan Communications India, said, “It is a great privilege to be associated with such a reputed brand. Our strategy would focus on building an impressive and young image for the brand and showcasing how it is different from other jewelers. That is exactly why we are so excited about this project.”
For more than 100 years, WHP has been a reputed name in the gems & jewelry industry. Known for their goodwill and quality, their main showroom is situated in Mumbai and the company has now spread across Maharashtra, Goa and other parts of Western India.
Commenting on the appointment, Aditya Pethe, Director, WHP Jewellers, said “We want to expand our reach to cover the younger audiences digitally and have found the right partner for our advertising requirements. We were looking for an agency that would not only be able to handle our brand strategy but would also understand our vision and philosophy. That is how we narrowed down to Manhattan Communications”.
Manhattan Communications India is a full-service digital agency with offices in New York, London, Dubai, Mumbai and Kolkata. The agency offers a real-time bidding platform for programmatic inventory buying, performance campaigns, and social media, and search, web and app development services.
Shantonu Aditya has a rich experience of more than 30 years in a number of businesses. Being the CEO of India operations, he focusses on global Online and Digital business.
Started in the year 1909 by 2 brothers Ganesh Hari Pethe and Waman Hari Pethe, WHP has a rich history of over 100 years. Starting with their first showroom at Girgaon, WHP now has total of 21 showrooms located at across states like Maharashtra, Goa, and Madhya Pradesh etc. With its dedicated team of professionals, WHP caters to the demands of retail clients as well as hundreds of corporate companies.