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Shantonu Aditya has joined Manhattan Communications as Co -Promoter and Executive Director. In late 2009, Shantonu quit UTV Global Broadcasting Ltd as Executive Director.
 
Manhattan Communications is a Total Marketing Solutions company that provides Advertising, Branding, Public Relations, Marketing (media, interactive, ATL, BTL) and Events Management, in India and abroad. The company and its affiliates have offices in India, US and UK.  The company’s New York headquartered US affiliate MediaMorphosis Inc., and the online portal Ethnic-online (EON) provide full suite of offline and online marketing agency services and solutions, specializing in targeting ethnic market spaces – specifically the rapidly expanding affluent South Asian diaspora in North America and globally.
 
Manhattan Communications is a Total Marketing Solutions company that provides Advertising, Branding, Public Relations, Marketing (media, interactive, ATL, BTL) and Events Management, in India and abroad. The company and its affiliates have offices in India, US and UK.  The company’s New York headquartered US affiliate MediaMorphosis Inc., and the online portal Ethnic-online (EON) provide full suite of offline and online marketing agency services and solutions, specializing in targeting ethnic market spaces Besides Adris Chakraborty, other investors in Manhattan Communications and its affiliates include Bennett, Coleman & Co India, and original VC investors of PayPod Inc., USA. PayPod – a technology company developed by illustrious tech start-up guru Sashi Chimala was acquired by MediaMorphosis in 2009. PayPod’s proprietary AD network software currently powers the company’s Ethniconline portal. – specifically the rapidly expanding affluent South Asian diaspora in North America and globally.
 
Manhattan Communications’ client base includes India’s top companies and brands. The company provides innovative strategies and solutions to meet the marketing and branding objectives of clients, including aggressive customer acquisition strategies, guerrilla marketing and shaping of new market spaces.
 
Welcoming Shantonu, Adris Chakraborty, Chairman and Founder of Manhattan Communications said “We are extremely excited to get Shantonu as our partner. His vast experience, expertise and relationships in the Media and Advertising space will help us chalk our aggressive growth plans, in India and globally. I am confident, that Manhattan Communications will scale new highs under Shantonu’s leadership”. 
 
Shantonu commented “After working nearly 10 years in the television space with Sony Entertainment Television, Sahara One and UTV Broadcasting, and prior to that in the Consumer durable and FMCG business, I am excited to become a full time entrepreneur partnering with Adris. Manhattan and its affiliate companies have a robust and scalable business model, and we have clear head start with focus on the global ethnic market with a complete suite of off line and online solutions”.